Tartan Media Group

Tartan Media Group has developed a unique and highly successful new training strategy that upon implementation teaches sales representatives to monitor, assess, and adapt by a system called TRACK. The acronym holds a place for each of its five essential elements that we refer to as core values:

Truth in Advertising

This representation of the word "truth" implies that as individuals, and collectively as a business, everyone consistently represents what they believe to be correct and accurate: no omissions, no embellishments, and no distortions.

Responsibility for our Actions

Our actions affect us individually as well as those surrounding us. In business, those actions should have a meaningful and positive effect.

Attitude

While your "in the game" use your resources and coping skills to remain cheerful, confident, professional, and happy to make the day profitable for yourself and your teammates.

Consistency

Long term success depends upon consistency. Each campaign comes supported by a strategic plan. Once the plan has been mastered in all its subtle and intricate detail, consistency in the plan's implementation and execution will assure its success.

Knowledge of Product

Understand the product or service that you represent. Customers will ask questions, and assume it is your professional responsibility to know the answers. You cannot fake it.